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Posts tagged with "Portable People Meter"

Can Black stations win the radio ratings game? KMOJ’s general manager on the complexities of counting a growing Black audience

Can Black stations win the radio ratings game? KMOJ’s general manager on the complexities of counting a growing Black audience

Dec. 14 |     By Charles Hallman Staff Writer   Radio broadcasters added nearly 1.7 million weekly listeners in the past year, and radio reaches over 93 percent of Blacks in the U.S., says the nation’s leading radio ratings service. Arbitron...